The Marketing News of the Week!
"Eventsponsorship.ma": launch of an electronic platform for sponsorship and event creation: "A new platform has just been created in Morocco. It is Eventsponsorship.ma, whose objective is to...
"Eventsponsorship.ma": launch of an electronic platform for sponsorship and event creation: "A new platform has just been created in Morocco. It is Eventsponsorship.ma, whose objective is to...
Advertising: When Neymar inspires KFC: The American fast food chain KFC to unveil at the World Cup taking place in Russia until July 15, 2018, a new advertising campaign that has become viral...
1. World Cup 2018: Coca-Cola launches a new global campaign: "After two years of collaboration, Coca-Cola and Mercado McCann will pay tribute to the Football World Cup that will take place in...
Un bon marketing ne survient pas par hasard : il résulte d’une conception et d’une mise en œuvre soignées. La principale difficulté réside dans le fait que le marketing est à la fois...
The augmented reality "AR" associated with Facebook Messenger allows Nike to achieve tremendous success with its customers: "During the Facebook's big annual F8 developer conference that started...
Dacia announces a new visual identity: "The Romanian car manufacturer Dacia, a subsidiary of the French group Renault, has just announced the launch of a new, more powerful and modern visual...
Mobile now generates more than half of advertising revenues in the United States: "Internet advertising revenues in the United States totaled $88 billion for the full 2017 fiscal year, with Q4...
« Ces dernières années, deux choses ont radicalement évolué pour les annonceurs : la nécessité de mesurer en permanence les actions de communication et de marketing sous l’angle du ROI,...
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