Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
KFC has embraced the “treat yourself” mindset of generation Z with its latest campaign, Bucket for one, rolled out across Germany. Developed by creative agency Butter in collaboration with...
IKEA UK has unveiled its first-ever original song, the ‘Tidy Up Tune’, created to help parents and children tackle the stressful morning routine as schools reopen. The launch comes in response...
Spotify and Nike have joined forces to launch the global rollout of Make Moves, a campaign designed to tackle the societal pressures that drive teenage girls away from sport and physical activity....
Toyota North America has unveiled its most ambitious NFL campaign yet, marking its third year as the league’s official automotive partner. The initiative, titled “All in. All season.”,...
Samsung has unveiled its latest campaign for the Galaxy Z Fold7, produced by O Positive and directed by Brian Billow in collaboration with BBH USA. Titled “The Real Upgrade,” the series of...
WhatsApp is stepping further into the world of artificial intelligence with the rollout of “Writing Help,” a new feature aimed at helping users find the right tone for their messages. The...
Vital Farms, the pasture-raised egg brand, has teamed up with GUT Miami and comedian Heather McMahan to mark National Dog Day with a playful new campaign, “For Working Dogs Only.” At its...
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