À l’approche de la Fête des Pères, la maison de cognac Courvoisier lance une campagne originale mettant en lumière le rôle essentiel des modèles masculins dans nos vies. Conçue par le...
The Coca-Cola Company has officially renewed its global partnership with WPP Open X, reinforcing a collaboration that has helped redefine the beverage giant’s marketing strategy over the past...
While in Casablanca to meet the teams of Moroccan subsidiary Wavemaker (WPP Group), Amer El Hajj, Chief Executive Officer of GroupM MENA, shares with us his vision of the market, the agency's...
De passage à Casablanca pour rencontrer les équipes de la filiale marocaine Wavemaker (groupe WPP), Amer El Hajj, Chief Executive Officer du GroupM MENA partage avec nous sa vision du marché,...
Dans un paysage publicitaire saturé de clichés sur la mode et la confiance en soi, F&F, la marque textile de Tesco, choisit de casser les codes. Avec sa nouvelle campagne ambitieuse intitulée...
In a bold reintroduction of its brand identity, Autodesk has launched a global campaign titled “Let There Be Anything”, marking one of the most ambitious marketing initiatives in the company’s...
Spring has officially sprung—and so has the latest campaign from People’s Postcode Lottery, which is soaring to new heights with a playful, star-powered advertisement that blends creativity,...
Advertising has been a part of our daily lives for centuries. In France, the first color posters appeared in the early 19th century thanks to lithography. Since then, it has become nearly impossible...
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