When a Michelin-starred chef steps into the world of fast-food, it’s bound to be more than just another LinkedIn update. And when that chef is Paul Pairet — a giant of modern gastronomy and...
In a striking departure from one of the world’s most recognizable brand visuals, Coca-Cola has taken the bold step of “crushing” its own logo to spotlight a critical environmental mission:...
What if your clothing could help fight climate change? That’s the bold vision behind Ar.voree, a new t-shirt unveiled by Brazilian fashion brand Malwee. Designed to absorb carbon dioxide from...
McCain Foods, the world’s largest producer of frozen potato products, is bridging the gap between indulgence and sustainability with a bold global initiative. Through its “Taste Good. Feel...
In a refreshing twist on modern wellness marketing, Pure Leaf has rejoined forces with actress and entrepreneur Lindsay Lohan to expand its “Time for a Tea Break, Time for a Pure Leaf” campaign—this...
In an era where consumer skepticism runs high, bold claims about sustainability no longer make the cut. Buzzwords like “eco-friendly” or “green” are losing their impact unless backed...
Avec Bigster, Dacia franchit une nouvelle étape stratégique en se positionnant sur le segment en plein essor des C-SUV au Maroc. Ce nouveau modèle, fidèle à l’ADN de la marque – essentiel,...
Dans un univers publicitaire souvent saturé de slogans criards et de promotions à répétition, Heetch prend le contre-pied avec une campagne aussi inattendue que percutante. Baptisée « Les...
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