In 2026, the arrival of the BYD Shark 6 in Iraq was anything but discreet. To mark the model’s official market entry, BYD Iraq partnered with Khumra Group—acting both as advertising agency...
A simple habit observed on TikTok has propelled KFC Arabia to the top of the platform’s creative hierarchy. The brand, in collaboration with TBWA\RAAD, has won the G.O.A.T. (Greatest of All...
Pendant longtemps, IKEA a été enfermée dans une image réductrice : celle d’un géant du meuble fonctionnel, accessible, mais souvent associé à un design jugé basique. Si la marque suédoise...
As preparations begin for the Year of the Horse, Coca-Cola is rolling out a new Chinese New Year campaign that places young people at the center of evolving family traditions. Designed by WPP...
While most brands compete for seconds of screen time during the Super Bowl, Skittles is once again stepping outside the broadcast. For 2026, the candy brand is transforming the idea of a Big...
Two global entertainment powerhouses are joining forces to create one of the most ambitious confectionery collaborations of the year. M&M’S and Marvel have unveiled a worldwide campaign that...
When Dacia presented the new Jogger in October 2025, the message was clear: this was not a simple facelift. With a refreshed silhouette, a redesigned cockpit featuring a 10-inch central screen...
What began as a playful test of reflexes evolved into a sharp creative platform for McDonald’s latest value offering. In Cyprus, the brand unveiled “Can you HANDle it?”, a campaign designed...
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