Peluches IKEA : stars d’une mini-sitcom décalée
IKEA UK bouscule une nouvelle fois les codes de la communication digitale en transformant ses peluches en véritables stars d'une mini-sitcom pleine d’humour et d’autodérision. Baptisée...
Résultats de " Connected-eyewear " est 142 article
Microsoft celebrates 50 years with a retro-futuristic immersive experience for developers
To mark its 50th anniversary, Microsoft is taking a bold leap into the past while celebrating the future of development with “The Original Build”, a fully immersive, retro-themed activation...
Bicester Village fête ses 30 ans avec une campagne immersive empreinte de réalisme magique
Bicester Village, temple du shopping de luxe, célèbre ses 30 ans avec une campagne entre rêve et réalité Pour marquer ses trois décennies d'existence, Bicester Village, célèbre destination...
From Buzzwords to Proof: How Connected Packaging Builds Real Consumer Trust
In an era where consumer skepticism runs high, bold claims about sustainability no longer make the cut. Buzzwords like “eco-friendly” or “green” are losing their impact unless backed...
Google brings shopping power to YouTube Ads with new retail media integration
Google is expanding its footprint in the rapidly evolving retail media landscape with a new program for Display & Video 360 (DV360), revealed at this year’s IAB NewFronts. The initiative marks...
A Poetic Dialogue: Bottega Veneta blends fashion, literature, and emotion in Shanghai
On April 22, 2025, luxury fashion house Bottega Veneta unveiled A Poetic Conversation, an immersive and interactive poetry installation that elegantly bridged the realms of fashion, literature,...
New Tuborg ad wants Gen Z to stop scrolling and live in the moment
Danish beer brand Tuborg is launching a campaign aimed at helping Gen Z take a break from their stressful, constantly connected lives. Titled Feel the Drop, the campaign focuses on the power...
Vaseline innovates with "Screen Block" in Fortnite to protect gamers from Blue Light exposure
When a skincare brand decides to venture into the world of gaming, it’s bound to be something unique. With Screen Block, its latest innovation, Vaseline makes a bold move by teaming up with...
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