Meta bets on AI to dominate holiday ad spending
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
Playlists may shape listening habits, but it’s fans who truly write the history of music. Spotify has embraced this idea by relaunching its Fan Life campaign, this time with a bold cinematic...
Global social media management platform Metricool has released its latest study, State of AI in Social Media, highlighting the widespread adoption of artificial intelligence across the industry....
Irish football legend Mick McCarthy has taken on an unexpected role, swapping the sidelines for the silver screen in Heineken 0.0’s latest campaign. The former Republic of Ireland captain and...
Meta franchit une nouvelle étape dans l’intégration de l’intelligence artificielle à ses plateformes sociales. Le groupe américain a annoncé le déploiement progressif d’un outil capable...
Argentine family dog food brand Mon Ami has unveiled a humorous and heartfelt campaign to mark Friendship Day, turning man’s best friend into the star of the celebration. Developed by DAVID...
Mastercard a choisi WPP Media pour piloter sa stratégie, sa planification et ses achats médias à l’échelle mondiale, couvrant plus de 70 marchés internationaux, mettant ainsi fin à une...
Higgsfield is pushing the boundaries of marketing technology with the launch of its Product-to-Video feature, integrated into its Draw-to-Video platform. This innovation could reshape the way...
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