Grey skies and dull streets may be the norm in Britain, but this August, 7UP is offering a refreshing splash of pink to lift the nation's spirits. According to a new UK-wide survey commissioned...
In a heartwarming celebration of everyday connections, McDonald’s Germany has launched its new McSmart Snacks campaign, created in partnership with Abelone Films, director Magnus Härdner,...
Trident is getting a fresh burst of personality — and it starts with TriDifferent, a bold new global campaign from Perfetti Van Melle, designed to energize Gen Z and shake up the sameness of...
No sleep, no memory… but always hungry. That’s the relatable truth McDonald’s taps into with its new Belgian campaign aimed at new parents. Between Mother’s Day and Father’s Day, the...
At a time when our daily routines are increasingly shaped by sedentary habits and predictable routes, Jeep is choosing a quieter, deeper path back to freedom. With its new campaign "Desire paths",...
A recent study by Havas Market, published on Thursday, July 17, highlights the overwhelming presence of brand-generated content in responses provided by Google’s AI assistant, Gemini. Based...
In an age where endless scrolling dominates daily habits, UScellular is taking an unconventional stand against doomscrolling. The American telecom operator has unveiled a quirky behavioral campaign...
Longtemps surnommé à la légère « silly season » ou « summer season », l'été est en train de changer de statut dans les cercles du marketing et de la communication. Loin d’être...
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