Coca-Cola joue sur l'invisible pour promouvoir son Zero Sugar
Lorsque l’on parle de publicité, l’idée de montrer le produit pour le vendre semble être une évidence. Pourtant, Coca-Cola prend un pari audacieux en dérogeant à cette règle dans sa...
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Domino’s Expands Its Partnership With WorkInProgress, Eyes Growth in Social and Creator Marketing
Domino’s is strengthening its long-running collaboration with WorkInProgress (WIP), the independent creative agency based in Boulder, Colorado, that has helped fuel some of the brand’s most...
Pepsi Uses AI to Quantify Sweetness in Playful New Campaign for Strawberries ‘N’ Cream and Cream Soda Flavours
Pepsi is taking its latest marketing campaign to the next level with a fun and tech-savvy twist. For the launch of its new zero sugar Strawberries ‘N’ Cream and Cream Soda flavours, the brand...
The Rise of Tech in Pet Care: From Dog Collars to Meowing Translators
In our homes, our adorable dogs are often spoiled with love and treats. However, even when they’re satisfied, these clever little companions know exactly how to work their charm to convince...
The Impact of Positivity on Brand Performance: Insights from MAGNA and Pinterest Study
In an ever-evolving advertising landscape where platforms are constantly seeking innovation to capture the attention of prospects, a new study conducted by MAGNA and Pinterest highlights a crucial,...
"Hot Ones" Chooses Its Brand Partnerships Wisely as Product Collaborations Surge
The popular YouTube show Hot Ones has become a cultural phenomenon with its unique premise: celebrities eating progressively hotter chicken wings while answering questions about their life and...
Coors Light repousse les limites de la pub radio avec un enregistrement dans un bain glacé
Coors Light, marque emblématique de bière, a décidé d'aller encore plus loin dans sa communication autour de la fraîcheur. Sa dernière campagne radio, intitulée "Cold Activated Announcers",...
The Rise of Influencer Marketing: Brands Increase Budgets and Refine Strategies
A recent study by the World Federation of Advertisers (WFA), conducted in collaboration with the UK Advertising Standards Authority (ASA) and other global self-regulatory organizations, reveals...
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