Porsche Netherlands Launches “Fresh From The Road”
Porsche Netherlands, in collaboration with Dentsu Creative Amsterdam, is inviting its drivers on a unique journey that blends performance on the road with refined pleasures in the kitchen. Their...
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"The Real Break Point": When Sports Rage Reveals Deeper Struggles
In an era where mental well-being is slowly shedding its stigma, Wellhub, Brazil’s leading corporate wellness platform, is taking a bold step to turn a powerful metaphor into a nationwide conversation....
Heetch réveille les pigeons avec une campagne déjantée mais pleine de sens
Dans un univers publicitaire souvent saturé de slogans criards et de promotions à répétition, Heetch prend le contre-pied avec une campagne aussi inattendue que percutante. Baptisée « Les...
Meta rolls out “Opportunity Score” to help advertisers optimize campaigns with AI-powered recommendations
Meta is stepping up its push to simplify ad performance optimization with the broader rollout of its “Opportunity Score”—a new feature in Ads Manager designed to help advertisers identify...
Google launches “Download Apps, Not Traps” campaign to spotlight Play Store safety features
Google is reinforcing its commitment to user security with a new awareness campaign titled “Download Apps, Not Traps,” designed to educate users on the safety measures built into the Google...
McDonald’s Turns Up the Heat With the Return of McSpicy x Frank’s RedHot and a Fiery New Campaign
McDonald’s UK & Ireland is cranking up the temperature with the highly anticipated return of its McSpicy x Frank’s RedHot range, fronted by a bold new creative campaign titled "McDonald’s...
“Too Tasty to Share”: Chocomel returns with bold summer advertising blitz
Chocomel, the premium chocolate milk brand known for its bold personality and indulgent positioning, is making a major return to screens and streets this summer with the revival of its hit campaign...
Kantar Media décrypte les nouvelles attentes médiatiques des français
Kantar Media vient de publier les résultats de la deuxième vague de son étude annuelle TGI France, offrant un éclairage précieux sur les évolutions des comportements, des centres d’intérêt...
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