Adidas has launched Manchester United’s new retro jersey through an original campaign titled The Mancunian Way, created by Homeground in collaboration with Antfarm. More than just a kit reveal, the film celebrates a sporting philosophy built on hard work, discipline, and legacy—values that continue to inspire future generations.
Set in an atmospheric dojo, the video features club legend Dimitar Berbatov guiding aspiring players through “The Mancunian Way.” Drawing a parallel between earning a black jersey and working for a black belt in martial arts, the campaign emphasizes dedication, resilience, and the pride that comes with representing Manchester United.
The narrative underlines how the club and its icons have consistently risen above controversies to shape a future rooted in higher principles. Here, the jersey becomes more than a piece of apparel—it’s a symbol of total commitment to the team and its ethos.
With The Mancunian Way, Adidas delivers a kit launch unlike anything else in the Premier League this season, blending striking visuals, storytelling, and a heartfelt tribute to the club’s history.
