This summer, the iconic French brand made a stylish move off the tennis courts and into the world of hospitality with the launch of its very first Café Lacoste, located at the Méridien Beach Plaza in Monaco. Set against the backdrop of the Mediterranean, the café is envisioned as an immersive lifestyle destination—where elegant design, refined cuisine, and the brand’s signature aesthetic converge.
A collaboration with the Monaco-based Riccardo Giraudi Group, the Café Lacoste brings a new dimension to the brand’s identity. While inspired by the pop-up model, this concept is here to stay: the café will remain open through the end of 2026, with future expansions already planned in Paris and abroad.
More than just a café, the space offers a full sensory experience rooted in Lacoste’s heritage. The menu, created by chef Thierry Paludetto, reinterprets classic hotel fare through a playful and upscale lens—think haute couture ham and pasta dishes, reimagined club sandwiches, illusionist desserts, and signature cocktails. Each item pays tribute to the brand’s DNA, blending sporty elegance with culinary flair.
Visually, the café is a nod to Lacoste’s timeless codes: deep green, off-white, and terracotta accents reminiscent of clay courts. The interiors feature sleek modern furniture, signature fabrics like the brand’s iconic petit piqué, and warm natural wood. Vintage tennis rackets line the walls, crocodile-shaped chocolates decorate the counters, and even the plates evoke tennis balls—a space designed to be as photogenic as it is inviting.
With this opening, Lacoste joins the growing circle of fashion houses expanding into hospitality, following the footsteps of Dior, Prada, and Ralph Lauren. The Café Lacoste isn’t just a dining space—it’s a strategic brand experience, giving shape and flavor to a label born on the courts and now thriving in lifestyle culture. It’s about offering fans a new way to engage with the brand, beyond clothing and accessories.
In a time when consumer experiences are increasingly multi-sensory and shareable, Café Lacoste bridges the gap between style and daily life. By transforming its visual identity into a place to eat, meet, and enjoy, Lacoste reaffirms its position not only in fashion, but in how people live and connect.
And for those intrigued by brand-meets-hospitality concepts, don’t miss Louis Vuitton’s colorful pop-up celebrating 20 years of collaboration with artist Takashi Murakami. The lines between fashion, food, and experience have never been blurrier—or more delicious.
