Tiffany & Co. has unveiled its holiday campaign, “Love Is a Gift,” continuing its ongoing creative partnership with Anomaly and director Jonas Lindstroem. The film marks the latest chapter in the brand’s broader narrative, “With Love, Since 1837,” reaffirming Tiffany’s role as a symbol of affection, memory, and timeless gifting.
The campaign stars Anya Taylor-Joy, who once again steps into a dreamlike universe defined by the house’s storied Tiffany Blue. Set to the classic 1945 track “Dream” by The Pied Pipers, the film blends winter nostalgia with emotional storytelling, positioning the act of gifting as a moment of connection that transcends place and time.
In the 90-second spot, a flowing Tiffany ribbon guides Taylor-Joy through a surreal cityscape constructed from blue gift boxes, which transform into portals revealing stories of love across the world. In Tokyo, a child presents a blue box to their parents at the dinner table. In New York, a woman carries Tiffany bags through bustling streets before sliding into a cab. In London, a couple shares a candlelit dinner overlooking the skyline. Each scene illustrates different expressions of love — familial, self-love, and romantic — all connected through Tiffany’s iconic gift box.
The campaign highlights the house’s celebrated jewellery collections, referred to as the brand’s Icons, emphasizing their role as carriers of sentiment and memory. It also reflects Tiffany’s heritage of craftsmanship and the enduring emotional significance associated with receiving one of its blue boxes.
Alongside the hero film, the campaign includes four 30-second cutdowns: three focusing individually on Tokyo, New York, and London, and a fourth that interweaves all three narratives into a shorter composite.
This is Anomaly’s second consecutive holiday campaign for the luxury house. Last year’s edition generated 57 million organic views, boosted searches for Tiffany Icons by 20%, and grew the brand’s social audience by 135,000 followers, earning recognition at the Cannes Lions International Festival of Creativity with two Lions in Design and Luxury.
The new campaign is rolling out across paid digital, online video, retail displays, and social media, reinforcing Tiffany & Co.’s holiday identity as a brand synonymous with romance, memory, and the emotional art of gifting.
