Krispy Kreme is inviting fans to swap wands for napkins with the launch of its new Harry Potter–themed donut collection, unveiled in collaboration with Warner Bros Discovery. The limited-time range, available since August 18 across participating stores in the United States and Canada, transforms the classic glazed treat into a whimsical experience straight out of Hogwarts.
Branded “Houses of Hogwarts”, the collection features five exclusive creations inspired by Gryffindor, Slytherin, Hufflepuff, and Ravenclaw—plus one surprise donut designed after the iconic Sorting Hat.
Each donut is crafted to reflect the spirit of its house. Gryffindor channels bravery with a cookie butter–filled donut topped with red glaze, golden drizzle, and a Biscoff crumble. Slytherin embraces sophistication through a green glaze, chocolate cream swirls, and crunchy cookie sugar. Hufflepuff highlights warmth and sweetness with a toffee buttercream center under a sunny yellow glaze, while Ravenclaw leans into fruitiness with blueberry glaze and sparkling sugar pearls.
The most playful creation, however, is the Sorting Hat donut: a chocolate-glazed treat sprinkled with golden stars, hiding a mystery-colored filling that reveals the consumer’s house at first bite.
To extend the magical feel, the donuts are packaged in boxes styled like Hogwarts trunks. Fans can also sip on a themed beverage: the Golden Snitch Latte, a caramel-toffee latte topped with whipped cream, Biscoff crumble, and glittering sugar.
On August 23, Krispy Kreme pushed fan engagement further with a special in-store activation: anyone dressed as a wizard at participating locations received a free glazed donut, no purchase required. This playful gesture encouraged direct interaction between the brand and the Harry Potter community.
By tapping into the nostalgia and cultural impact of the Harry Potter franchise, Krispy Kreme reinforces the power of collectible, limited-edition campaigns. The strategy is designed to generate buzz on social media, strengthen brand affinity, and spark consumer excitement. The launch will also be accompanied by a sweepstakes starting September 1, offering fans the chance to win a trip to Universal Studios in Hollywood or Orlando.
