Chevrolet is putting the spotlight on one of its best-selling models, the Onix, with a new campaign developed in collaboration with WMcCann and Balma Films. The initiative, launched under the tagline “The New Chevrolet Onix. Discover the OnixPresence,” highlights the model’s strong presence on the streets through a lighthearted narrative.
The main film portrays two children, siblings in real life, playing a game from the back seat of their mother’s car: counting how many Onix cars they can spot on the road. The simple premise underscores the ubiquity of the model and its growing popularity among drivers.
Beyond the central ad, the campaign extends to point-of-sale activations and a social media strategy amplified by a network of influencers. This integrated approach aims to reinforce the visibility of the Onix while engaging audiences across multiple touchpoints.
Director Ju Belfer emphasized the authenticity of the production: “Working with real-life siblings already brings a unique chemistry that can’t be staged. Adding to that, a crew led by women across all key roles transformed the set into a space of strength and authenticity — and that truth is what comes through on screen.”
By blending everyday relatability with a strong presence across digital and physical platforms, Chevrolet positions the Onix not just as a popular model, but as a cultural reference on the streets.
