Maybelline is taking its best-selling Lash Sensational Sky High Mascara to new heights in a dynamic campaign starring NingNing, the latest brand ambassador and a member of global K-pop powerhouse aespa.
Directed by Melody Maker, the high-energy film launches viewers into a futuristic reimagining of New York City, where neon colours pop and gravity is defied on an exhilarating rollercoaster ride. This bold, hyper-futuristic playground becomes the perfect backdrop for Maybelline’s mascara to take centre stage, amplifying the product’s promise of sky-high lashes in a world where creativity knows no bounds.
The campaign is the result of Fresh Film’s ongoing partnership with Maybelline and Gotham, with Kim Griffin and Simon Petter producing this visually striking spot. Combining green screen footage and hyper-real CGI, the film seamlessly merges live-action shots with cutting-edge animation to create a stylish and immersive viewing experience.
Renowned for her ability to weave together fantasy and reality, Melody Maker infuses the film with her signature style. While fast-paced VFX and kinetic camera work fuel the film’s vibrant energy, it’s Melody’s instinct for capturing both visual allure and emotional nuance that sets this campaign apart.
Post-production by Singularity brings the futuristic world of the film to life, with CGI that shimmers and a polish that feels straight out of a sci-fi dream.
More than just a beauty campaign, this latest chapter in the Maybelline universe is a testament to the brand’s bold vision and commitment to innovation. It invites audiences to break boundaries and embrace the future of beauty, all while celebrating the magnetic presence of NingNing—a star whose energy and creativity perfectly embody the Lash Sensational Sky High promise.
