AXA and Publicis Win Titanium Grand Prix at Cannes
At this year’s Cannes Lions International Festival of Creativity, AXA and Publicis Conseil made history by winning the prestigious Titanium Grand Prix for their bold campaign “Three Words”,...
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Neurodiverse Talent Fuels Creativity, Yet Faces Barriers in the Ad Industry
A recent study conducted by Understood, Havas, and the American Association of Advertising Agencies (4As) reveals a striking reality: nearly 50% of professionals working in advertising, marketing,...
Tareq Muhmood Appointed Regional President of Visa for CEMEA
Visa has officially announced the appointment of Tareq Muhmood as Regional President for Central and Eastern Europe, the Middle East, and Africa (CEMEA). In his new role, Muhmood will oversee...
Dating Without Filters: Hinge Embraces the Beauty of Imperfection
In a bold move away from the filtered perfection of modern dating apps, Hinge is turning the spotlight on emotional honesty with its new campaign, Where Hinge Ends, We Begin. Celebrating the...
Smartwater and Jennifer Aniston Reunite in Nostalgic New Campaign
Smartwater, Coca-Cola’s premium hydration brand, has launched a new marketing campaign featuring longtime ambassador Jennifer Aniston, reigniting a partnership that playfully references the...
Pop-Tarts Joins Forces With Marvel's Fantastic Four in Heroic Comeback
In a nostalgic and heroic comeback, Pop-Tarts is leaping into the Marvel universe with a campaign that blends pop culture, cinema, and sweet indulgence. As part of its integrated partnership...
Natura Launches Scent-Based Test To Detect Early Signs Of Neurodegenerative Diseases
In an unprecedented initiative blending science, scent, and social impact, Natura, in partnership with Africa Creative, has launched a groundbreaking olfactory test aimed at promoting early detection...
Corona’s “Hidden Sunsets” Campaign Turns Bottles Into Poetic Experiences
What if a simple label flip could unlock an entire world? That’s the creative bet of Corona, which has transformed its iconic bottle into a poetic canvas through “Hidden Sunsets,” a geolocated...
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