Lenovo has lifted the curtain on a new global campaign developed with production company Rattling Stick and director Owen Trevor Black, positioning its technology as a central force behind what...
In 2026, the arrival of the BYD Shark 6 in Iraq was anything but discreet. To mark the model’s official market entry, BYD Iraq partnered with Khumra Group—acting both as advertising agency...
A simple habit observed on TikTok has propelled KFC Arabia to the top of the platform’s creative hierarchy. The brand, in collaboration with TBWA\RAAD, has won the G.O.A.T. (Greatest of All...
Depuis plusieurs années, Ilan Benhaim s’impose comme l’un des profils les plus actifs de l’investissement entrepreneurial au Maroc. À la croisée de l’opérationnel, du financement...
Toyota Motor Asia has unveiled a new regional brand campaign designed to reaffirm what has long defined the company’s relationship with customers across the continent: trust, reassurance, and...
Amazon has officially unveiled Alexa.com at CES 2026, marking a strategic shift for its iconic voice assistant. With this new web-based interface, Alexa moves beyond smart speakers and mobile...
Dunkin’ is stepping decisively into the booming functional beverage market. Starting in 2026, the coffee and doughnut chain is introducing protein milk across its menu, alongside a new range...
Initially introduced as a simple co-pilot for gamers, Project Ava is now taking a decisive leap forward. At CES 2026, Razer revealed a radically reworked version of its concept, one that goes...
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