When a price tag becomes a story in IKEA’s new campaign
What if a simple price tag could tell a story? In Sweden, IKEA has reimagined one of its most recognizable visual elements — the price label — turning it into the emotional centerpiece of...
Résultats de " Global-storytelling " est 2234 article
Publicités automatisées : Mondelez investit 40 millions de dollars dans son outil maison
Le groupe agroalimentaire Mondelez International passe à la vitesse supérieure dans l’intégration de l’intelligence artificielle à ses stratégies marketing. L’entreprise, connue pour...
Walmart Brings “WhoKnewVille” to Life: A Seussian Spin on Holiday Chaos
This holiday season, Walmart is turning stress into sparkle — and chaos into cheer — with a campaign that whisks shoppers straight into a reimagined Whoville. Launched October 26 in collaboration...
Ikea highlights cozy comfort in new “Halloween essentials” campaign
Ikea has launched a new regional campaign titled “Halloween essentials”, created in collaboration with the creative agency Ingo. The campaign focuses on the familiar, lighthearted reality...
IKEA fait parler la vie plutôt que ses meubles
IKEA démontre qu’il est possible de raconter des histoires fortes sans superlatifs, célébrités ou même… sans montrer ses meubles. Sa nouvelle campagne, signée par l’agence suédoise...
eBay UK Launches ‘Dear eBay’: A Witty New Series on the Joy of Letting Go
As the UK heads into its annual autumn decluttering season, eBay UK is tapping into the nation’s emotional side with a humorous and relatable campaign titled “Dear eBay.” Created in collaboration...
“Life’s Better in the Passenger Seat”: Shania Twain and Tom Cardy Star in Uber’s New Aussie Campaign
Uber’s latest Australian campaign strikes a humorous and melodic chord, with country-pop legend Shania Twain joining forces with Aussie comedian-musician Tom Cardy for a tongue-in-cheek musical...
LinkedIn : la machine B2B de Microsoft continue de battre des records publicitaires
Le réseau professionnel de Microsoft confirme sa position de leader incontesté dans la publicité B2B. Selon les dernières estimations de WARC Media, LinkedIn devrait générer 8,2 milliards...
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