Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
VML Hong Kong has unveiled a powerful new regional campaign for Triumph, one of the world’s leading intimate apparel brands. Entitled “Just Like You,” the initiative encourages women across...
Ghirardelli Chocolate Company has teamed up with two of television’s most recognizable best friends—SpongeBob SquarePants and Patrick Star—for a new campaign celebrating iconic pairings....
British snack brand PROPER is taking aim at the growing seriousness of modern wellness culture with a playful new campaign that blends beauty aesthetics with snacking. To accompany the launch...
As the world becomes increasingly shaped by screens and instant uploads, the desire to hold a physical photograph—something tangible, imperfect and lasting—remains deeply meaningful. Fujifilm...
PUMA has literally taken running to new heights with the launch of its latest performance shoe, the Velocity NITRO 4. As part of the global campaign The Runner’s High, the brand staged a spectacular...
Maltesers is tapping into the power of simplicity to stand out in a crowded digital landscape. The beloved chocolate brand has launched a new campaign on Pinterest in collaboration with agency...
The Dairy Farmers of Ontario (DFO) is bringing new emotional depth to its Everybody Milk platform with a refreshed campaign that highlights milk as a universal gesture of care. First launched...
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