Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
BOSS Fragrances has unveiled an ambitious new global campaign in collaboration with creative agency Marcel, fronted by three international icons: actor Bradley Cooper, singer Maluma, and footballer...
L’enseigne Boots, spécialisée dans les produits de santé et de beauté, a lancé une nouvelle campagne pour promouvoir son service Online Doctor, destiné aux pharmacies et centré sur l’accompagnement...
Kraft Heinz, l’un des géants mondiaux de l’agroalimentaire, a annoncé une réorganisation majeure visant à transformer sa structure en deux sociétés publiques indépendantes. La manœuvre,...
Coro’s fruit juice brand Suntop, in partnership with connected packaging specialist Appetite Creative, has unveiled a new interactive campaign to celebrate the back-to-school season. The initiative,...
This Halloween season, four of the most notorious figures in horror are setting aside their differences for one insatiable craving: Fanta. In a first-of-its-kind global partnership, Fanta has...
For more than 90 years, Magners has proudly showcased its Irish authenticity through one small but iconic detail: the golden foil seal wrapped around each bottle. What began as a simple mark...
Pinterest renforce sa présence en Asie en annonçant la nomination de The Hoffman Agency comme nouvelle agence de relations publiques pour la région. Cette initiative s’inscrit dans la stratégie...
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