PlayStation x Reebok : l’hommage rétro qui accompagne les 30 ans
Trente ans, ça ne se souffle pas simplement avec des bougies. Pour marquer l’événement, PlayStation sort l’artillerie lourde : un livre d’art XXL retraçant trois décennies de design...
Trente ans, ça ne se souffle pas simplement avec des bougies. Pour marquer l’événement, PlayStation sort l’artillerie lourde : un livre d’art XXL retraçant trois décennies de design...
Ford Pro has unveiled the Ford Ranger Plug-in Hybrid, Europe’s first hybrid pickup, with a striking campaign created by Wieden+Kennedy London. The initiative, titled More Power. Just in Case.,...
Answer engine optimization (AEO), a practice aimed at making content more visible for AI-driven tools such as large language models (LLMs), is widely seen as a decisive shift for digital strategies....
PepsiCo’s sparkling water brand Bubly is leaning into Y2K nostalgia to celebrate the limited-time return of its apple flavor. The company has partnered with Apple Bottoms, the fashion label...
At this year’s AFL Grand Final, Google transformed halftime into more than just a breather. The tech giant aired its two-minute campaign, Season in Search, a cinematic reflection of the 2025...
For its first-ever brand campaign, OpenAI has chosen restraint over spectacle. Instead of futuristic visuals and abstract imagery often associated with artificial intelligence, the company presents...
Plus large qu’un écran de cinéma et plus fin qu’un ticket de métro : Instagram voit apparaître un format vidéo inédit en 5120 x 1080 pixels, qui déroute dans un fil pensé pour le...
Production house Mamma Team has officially entered the Middle East market, unveiling its first project in the region with a landmark campaign for Toyota, developed in partnership with Abdul Latif...
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