Sainsbury’s lance Pollen, sa plateforme IA pour le retail media
Le géant britannique de la grande distribution, Sainsbury’s, s’apprête à révolutionner son approche du retail media en lançant Nectar360 Pollen, une plateforme inédite qui intègre...
Le géant britannique de la grande distribution, Sainsbury’s, s’apprête à révolutionner son approche du retail media en lançant Nectar360 Pollen, une plateforme inédite qui intègre...
WhatsApp and WEST BBDO have launched a global series of privacy activations designed to highlight the importance of secure and private communication. Taking place in four iconic cities – London,...
In a campaign that fuses luxury automotive design with the refined spirit of one of sport’s most iconic figures, Mercedes-Benz has launched The Art of Craftsmanship, a visually rich and emotionally...
Netflix is preparing for a major shift in its advertising strategy. By 2026, the streaming giant aims to introduce AI-generated advertisements into its "Standard with Ads" plan — a move designed...
When most people think of TikTok, they picture endless scrolling, catchy tunes, and viral dance challenges — not deep breathing, calm visuals, and mindfulness exercises. Yet the platform is...
Google fait évoluer son logo “G” avec un nouveau design fluide et symbolique Dix ans après sa dernière refonte graphique, Google a discrètement revisité son célèbre logo "G". À première...
Meta is stepping up its push to simplify ad performance optimization with the broader rollout of its “Opportunity Score”—a new feature in Ads Manager designed to help advertisers identify...
Google is reinforcing its commitment to user security with a new awareness campaign titled “Download Apps, Not Traps,” designed to educate users on the safety measures built into the Google...
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