The most influential brands of the first quarter 2025
The Story agency, part of the Mobsuccess group, has released its Q1 2025 edition of the Story Charts, highlighting the most influential brands on YouTube, TikTok, and — for the first time —...
The Story agency, part of the Mobsuccess group, has released its Q1 2025 edition of the Story Charts, highlighting the most influential brands on YouTube, TikTok, and — for the first time —...
Google is expanding its footprint in the rapidly evolving retail media landscape with a new program for Display & Video 360 (DV360), revealed at this year’s IAB NewFronts. The initiative marks...
Unilever’s toothpaste brand Closeup is breaking category conventions with a bold repositioning strategy that redefines oral care through a beauty-first lens. The campaign, developed in collaboration...
Kleenex is turning tissues into canvases with a vibrant new campaign led by artist Sam Cox—better known as Mr Doodle—and creative agency FCB London. The collaboration brings a burst of playful...
Le monde du sport féminin franchit un nouveau palier stylistique et culturel avec l’annonce d’un partenariat inédit entre la marque de luxe Coach et la Women’s National Basketball Association...
In a new shocking campaign that is sure to make waves, animal rights group PETA has released a parody tutorial for making your own Birkin bag… from a live crocodile. Modeled after popular influencer...
When a skincare brand decides to venture into the world of gaming, it’s bound to be something unique. With Screen Block, its latest innovation, Vaseline makes a bold move by teaming up with...
La marque de coloration capillaire Clairol Nice'n Easy renforce sa présence médiatique en devenant le sponsor officiel de « The Honesty Box », une nouvelle série de téléréalité diffusée...
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