The Marketing News of the Week!
BMCI launches its "Black Friday" campaign: "In order to offer innovative and diversified solutions to clients, Banque Marocaine pour le Commerce et l'Industrie, BMCI, a subsidiary of the BNP Paribas Group, has just announced the launch of its "Black Friday" campaign and offers up to 60% off interest rates on consumer credit and up to 15% off on home loans. Indeed, this new offer is available in all BMCI agencies throughout the Kingdom and via the Web, and it will be valid until December 15, 2018."
Google Chrome has a new plan to fight abusive advertising: "To fight abusive advertising, Google Chrome plans to soon unveil a new version of the browser that will *ALL* block ads on websites with so-called abusive and persistent experiences. With this change, the American giant is targeting ads that push users to open new tabs or download suspicious files without authorization."
Digital platform: Zara will be available online in 106 new markets: "The Spanish group Inditex announced on Wednesday the launch of a digital platform for its Zara brand accessible in 106 new markets, mainly in Africa, a fundamental step towards its goal of being present online everywhere in the world by 2020. "This important milestone means that Zara brand collections are now available in a total of 202 markets," said Inditex in a release."
Champions League: Urinals with screens for Real Madrid fans: "Progress is no longer stopped. Real Madrid is about to launch a major renovation of the Santiago Bernabéu stadium! The famous Spanish club will test urinals equipped with screens to ensure that their fans don't miss out. According to the daily AS, each urinal would cost Real Madrid 3,000 euros. This investment could prove interesting for the Spanish club thanks to advertising. Nothing is official at the moment since the idea has yet to be validated until the work begins at Bernabéu. The work should start in 2019 for about three years."