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The Marketing News of the Week!

The Marketing News of the Week!

Peugeot unveils a new campaign for Roland Garros: 

On the occasion of the French Open tournament, Peugeot, partner of the event, is launching its new communication campaign and staging its brand ambassadors Lucas Pouille, Alexander Zverev and Pablo Carreno Busta.  Indeed, the campaign was directed by James F. Coton and was shot in the same way as a video clip, using the codes of the younger generation. We find the 3 ambassadors in unprecedented moments of life. The visuals are very graphic and very aesthetic. The shots, the many sets and the breath of dynamism that escapes from this film clearly highlight the importance of the new Peugeot car in the lives of the players. The campaign is available today on Facebook, Twitter and Youtube. PEUGEOT premium partner and Official Car of the tournament With a fleet of 226 vehicles, mainly composed of the new PEUGEOT 508 sedan and SW, PEUGEOT 5008 and PEUGEOT Traveller, PEUGEOT provides official transport for players, VIPs, journalists, but also for the general public during the two weeks.

 

 

Samsung offers you the opportunity to exchange your Huawei smartphone for a Galaxy S10: 

Samsung has launched a new takeover program in Singapore and Mexico.  The South Korean manufacturer has just announced the launch of a new campaign that allows you to exchange a smartphone from China's Huawei brand for a discount on a brand new Galaxy S10. The models highlighted by the program are the following: P20, P20 Pro, Mate 20, Mate 20 Pro and Nova 3i. These repurchases can go up to $755, an offer is rather interesting and generous. Of course, Huawei's emphasis on this offer is only a way to surf on Huawei's sinister news. The takeover offer is valid on many smartphones, such as those of Apple, LG, Oppo or Xiaomi.

 

 

Volkswagen launches a new service: "We Experience": 

Volkswagen is adding a new service called "We Experience" to its digital ecosystem "Volkswagen We".  The new function offers personalized recommendations and special offers available in the vicinity of the vehicle. Renowned partners such as Shell, Domino's or Tank & Rast have agreed to participate in the launch of the application. IBM technology is used to provide customized offers based on individual user profiles.

 

 

"Emadrassa": Inwi launches an application to make knowledge accessible to all: 

New start and new ambitions for Emadrassa by inwi ! Today, Emadrassa, the educational platform, is taking a new step forward and acquiring an application available free of charge on iOS and Android. This is a modern application, integrating all the platform's functionalities (video, audio, etc.) and operating in Offline mode. In concrete terms, the new Emadrassa application takes the form of a digital education kiosk. All content is easily accessible on digital shelves with an additional layer of interactivity.

 

 

Crédit : IMPERIUM MEDIA