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The Marketing News of the Week!

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Marketing and Communication Trends in Casablanca on November 29 and 30, 2017: The international conference Marketing and Communication Trends is coming again this year for a new edition and becomes: TMC Trends Conference. Indeed, this new edition will be held on November 29 and 30, 2017, under the theme: "New Innovations and Strategies for 2018". This is a very special edition in terms of content and programming, with the participation of international stakeholders from large organizations specialized in the sector, such as Trend Watching, who will reveal the latest trends and practices in marketing and communication. This is with the presence of participants representing the largest and most prestigious national and African companies who will be there: directors, officials, and managers, without forgetting the media partners.

 

Marjane lands on HmizateMall: Black Friday is a tradition that came straight from the United States, where after Thanksgiving, shops offer all kinds of sales. Over the years, the concept has been exported to Morocco. Today, many retailers are playing the game, especially among the e-commerce giants for whom the operation has already begun. HmizateMall therefore seized the opportunity and announced the signing of a partnership agreement with Marjane to offer its customers 7 consecutive days at broken prices. Indeed, the Moroccan giant has announced thousands of offers with discounts of up to 50% on certain items. Every day, HmizateMall will offer new flash sales online all day long.

 

Street marketing: Wojooh Beauty strengthens its presence in Morocco: Wojooh, a 19-year-old multi-brand beauty store with 80 stores in 12 countries in the region, has just unveiled a new street marketing operation in Morocco. Indeed, to be close to its customer and to make its products known, Wojooh has set up "Beauty truck", a mobile beauty truck, whose customers will have the opportunity to test the products in a clearly dedicated space. The main objective is to improve its service, strengthen and consolidate its presence in the field, and increase visibility with its clientele.

 

Marketing: Samsung launches a takeover operation for the new Galaxy S8 or S8+: After having announced in partnership with Ashiama the inauguration of a fourth brand shop in Casablanca, Samsung Electronics Maghreb has just announced the launch of a vast marketing operation as part of its strategy of close relations with its customers. Indeed, it is now possible to exchange your old Samsung device for a new Galaxy S8 or S8+. The principle is simple: go to one of the Samsung brands shops in Casablanca, Rabat, Fez, Agadir, or Marrakech and hand in your old Samsung smartphone. An adviser will estimate the residual value and calculate the amount to be added to enable you to acquire a Galaxy S8 or S8+. You will not only leave with your new smartphone but also a gift worth 500 dirhams.

 

Street marketing: Inwi pampered students with new offers: As part of its successive Street Marketing operations, Inwi stepped foot in front of the door of the University of Arts and Humanities of Ain Chok in Casablanca and employed field agents to keep students informed of all the packages and offers designed especially for them. The aim of this campaign is to free up young people's voice and keep this community connected with the best possible comfort and price conditions, explains Inwi, the telephone operator.

 

 

Crédit : IMPERIUM MEDIA

 

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