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The Marketing News of the Week!

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Burger King launches a promotional offer at only MAD 25!: "On the occasion of its 25th anniversary in the MENA region, the major American fast food chain Burger King has just announced the launch of a brand new offer: the Whopper Junior menu or the Chicken Crispy menu at only MAD 25, valid in all of the 17 restaurants in the Kingdom. Indeed, the American giant has been present in Morocco since 2011 with the first opening in Casablanca at Morocco Mall. In less than 6 years, Burger King has opened 16 other restaurants throughout the Kingdom. Burger King's management group, consisting of Hana International Limited and Best Financial Group, does not intend to stop there. The brand anticipates new openings in 2018, supported by an integrated investment, recruitment, training, and expansion plan."


Advertising: Rihanna promotes its own brand Fenty Beauty: "After developing her own cosmetics brand Fenty Beauty a few months ago, the singer Rihanna continues to promote her lipsticks this time and has just released a new ad. Indeed, Rihanna has just unveiled on Instagram a video of a model in the process of applying make-up and testing different shades of lipstick from Fenty Beauty just to do more advertising for her makeup brand. The video shows that the colors are intense, and that the makeup seems to adhere very well to the skin of the model to make her fans want to buy her cosmetics."


"Ncharbouha maghribya": ICE launches a new advertising campaign in partnership with RAPP: "After launching a Volkswagen Beetle communication campaign, the global communication agency RAPP Maroc has just announced, in partnership with ICE, the 100% Moroccan soft drink brand, the launch of a new advertising campaign called "Ncharbouha maghribya". Indeed, the Moroccan agency has emphasized the strong identity of the famous brand and the need to identify its customers by ensuring that the creation is always derived from Moroccan social and cultural reality. "Colorful and jovial, the new ICE campaign has succeeded in placing the brand in the daily lives of Moroccans through the modern use of our cultural heritage," announces a press release."


"L3eb": Hit Radio launches a new competition in collaboration with Pizza Hut: "Hit Radio, the number one music station in Morocco, has just announced in partnership with the fast food chain, Pizza Hut, the launch of a new competition game called "L3eb" which allows you to win an iPhone X. Indeed, every day, 1 question will be asked on the air by the Siri voice command computer application in the form of a QCM with 3 proposals of answers: 1 - 2 or 3. To participate, it is simple. Just send Hit Radio followed by the number corresponding to the correct answer."

 

 

Crédit : IMPERIUM MEDIA

 

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