Shell Launches a Street Marketing Campaign Across Morocco: "The brands tend to be active during summer period. Thereby, they find that this summer period is the right time to reach the consumer at all costs. The oil tanker Shell seized well the opportunity by launching a street marketing campaign in all Shell resorts in Morocco. Indeed, the campaign involves offering gifts to the purchase of Shell oils and lubricants. This gives you the opportunity to win key doors, Shell caskets, and prayer mats. The Moroccan campaign has also set up massage chairs to offer you a high-quality massage. To benefit from this offer, simply visit your nearest gas station and try to win many gifts as well as a moment of relaxation."
Renault Morocco Unveils a New Showroom in Fez: "Renault Morocco group, which continues to position itself as leader of the automotive sector in the Kingdom, has just announced the inauguration of a new automotive showroom in Fez. This new site, with an area of 1400 m², is equipped with a 52-meter sales facade, a warehouse for spare parts, storage of new cars and delivery, a mechanical workshop to the group's international standards, and supervised by qualified and trained personnel at Renault Academy.
Orange Unveils Its First Smart Store in Morocco: "Orange Morocco, the second mobile operator in Morocco, has just announced the launching of its first Smart Store in Morocco. Located at Anfa boulevard, this new concept store is distinguished from commercial agencies by its architecture. Thereby, customers can test different products and services before purchasing. This new two-floor shop is also equipped with free Wi-Fi, phone recharging stations, and data transfer service from the old phone to the new one. "The Smart Store is a flagship of the French operator. It was therefore important to open this shop with this new concept. This also allows Orange brand to express itself and translate in a concrete way its ambition to give its customers an incomparable experience," declared Mohamed Ibourk, direct sales director for Orange Morocco. The second mobile operator also plans to open other Smart Stores in several cities, such as Rabat, Tangier, Fez, Meknes, and Marrakech."
Moroccan Customs Launches Multichannel Payment: "As part of the modernization of its BADR clearance system, the Administration of Customs and Indirect Taxes has put into service a new product for multichannel payment. This product allows the operator to pay the debts owed in any bank branch through the Automated Banking Machine (ABM), m-banking (mobile payment), e-banking (payment on the bank's website), as well as at local service points. BADR system, through this new product, allows the operator to make a basket of receivables that they plan to pay through one of the channels above. A payment code is allocated automatically to the basket in question that will be used by the operator to settle. Once the payment transaction confirmed, a receipt is sent by e-mail to the operator."
Marketing and Cultural Adaptation: "In the world of marketing and the era of globalization, it has become easier to reach the public thanks to web and media. Except that cultural divergence remains a real challenge for companies wishing to operate internationally. It is in this sense that multinationals opt for the motto "think global, act local," meaning that: thinking on a global scale but acting locally. So, what are the approaches adopted by brands that have succeeded in creating international success? And how they could stick to the needs of their prospects/clients whose stories and cultures are different?"
Crédit : IMPERIUM MEDIA
