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The Marketing News of the Week!

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Morocco Web Awards: Inwi Partners with MWA: "After the tenth edition of the Morocco Web Awards (MWA), a flagship event of the Moroccan digital scene, Inwi, global telecommunications operator in Morocco, has just announced the signing of a new partnership agreement with MWA to organize Morocco Web Ftours, an event that is met with great success. For the first time in the Kingdom, five Ftours were prepared simultaneously in five major Moroccan cities: Casablanca, Agadir, Fez, Tangier, and Oujda. More than 1000 actors of the Moroccan digital ecosystem were thus able to find themselves in a playful and convivial framework in order to share their passions and to discuss topical subjects for the digital and numerical creation sector. In all, more than 20,000 Internet users followed, live, the interventions and exchanges of this big national premiere."


Morocco Mall Announces the Kick-Off of the Third Edition of the Shopping Festival: "Following the success of previous editions, Morocco Mall announces a 3rd edition of the Shopping Festival that will mark the spirits with a program of exceptional festivities, unique shopping plans, and highlights! From June 22 to August 15, the biggest mall of destination in Africa renews its great summer rendezvous to vibrate to the rhythm and colors of the African culture. This year, the entire African continent is in the spotlight! An Africanism claimed clear and loud by Morocco Mall, which wishes visitors to discover the richness and beauty of African culture. This summer, the biggest destination mall in Africa offers its visitors 50 days of celebration: Concerts, one man shows, animations, and African decorations to take your breath away!"


Google Unveils Qibla Finder, a New Application to Find the Direction of Mecca: "To help Muslims performing their prayers, the American technology services company Google has just announced the launching of a new mobile application called "Quibla Finder". The latter will allow you to find Qibla, in other words, the direction of Mecca, wherever you are in the world. This new platform uses the camera of your phone (Android) to indicate Qibla, or direction of Mecca, in reality augmented. "When people look for Qibla - the direction towards which Muslims turn for prayer - they often look for a website or application to point them in the right direction. This explains why the word "compass" often appears when we look at Qibla-related research results over the past five years," indicates the Mountain View firm. "It would be easier to just hold your phone so that it shows you the right direction to pray."


McDonald's Recruits on Snapchat: "Starting from this summer, the Americans will be able to apply on Snapchat to get a job at the fast food chain McDonald's. In fact, the fastfood brand has just announced the launching of a new campaign on the social network to recruit 250,000 team members or hosts for summer vacancies. Correctly, McDonald's bought advertisements on Snapchat encouraging job seekers to apply directly from the application. These are videos of ten seconds, in which young employees talk about the benefits of working with the American giant. From a finger slip, the interested users find themselves on the application page of the firm on Snapchat, which presents the offers available near them, to which they can apply in a few minutes."

 

 

Crédit : IMPERIUM MEDIA

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