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The Marketing News of the Week!

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"oncf2255.ma": ONCF launches a new online platform: "You have made your trip and you wish to make a complaint following a bad experience, ONCF has found the best solution for you. In fact, it has just announced the launching of a new customer complaint platform called "oncf2255.ma". The aim is to respond to your requests for information and/or complaints effectively. How does it work? Just log on to www.oncf2255.ma, choose "Créer ma réclamation" (Create my complaint), enter your personal and travel data, write your complaint on the dedicated field, and then send your complaint."


Adidas consolidates its presence in Morocco and opens its largest store in North Africa: "To strengthen its presence in the Kingdom, the famous brand with three bands Adidas has just announced the opening of a new store in Casablanca, the largest in North Africa. Located on four floors, this new store offers a varied selection of product categories ranging from sportswear to Adidas Originals items. For Jad Chouman, the Managing Director of Adidas Morocco, the opening of this new store reaffirms the commitment of the famous brand to the Moroccan community. "We hope to strengthen our anchorage here and to encourage urban dwellers to be creative by playing sports," he said."


"Mia": A new brand of sanitary napkin arrives in Morocco: "Novatis, a Moroccan group specialized in the production, marketing, and production of hygiene products for children and adults, has just announced the launching of the first 100% Moroccan sanitary napkin. Called "Mia", the latter is available through a wide range of offers whose prices vary between 8, 9, and 11 Dirhams. "With "Mia", we are not targeting market shares. Of course, the group must make profits. But when we see that the rate of use of intimate protection in the Kingdom is only 30%, we will not look for 15, 20 or 50% market share of the 30%. The goal is to strengthen the market," declares Souheil Badaa, the Vice President and Marketing Director of Novatis Group."


Rakuten wins the Barça jersey for 55 million Euros: "The Japanese group of commerce and online services Rakuten has just announced the signing of a new partnership agreement with FC Barcelona. Through this agreement, the Japanese company has become the world's main sponsor of the club and will allow it to appear on the front of the team's first jersey for the next four seasons, starting from 2017-2018. Manel Arroyo, the Vice president of Barça, has explained at the presentation of the agreement at Camp Nou that the basic amount of the contract was 55 million Euros with a bonus of 1.5 million a year in case of title in La Liga and 5 million in case of victory in the Champions League."


McDonald's launches Mobile McDrive: "It seems that McDonald's has found the key to success. In Brazil, the famous fast food chain has launched an original street marketing operation. In fact, the lovers of this chain of fast food will have more need to move to have a Mcdo. The company launched, in partnership with the DPZ&T agency, a mobile McDrive that comes to meet its customers. McDonald's put its Drive on wheels to furrow the streets and come to meet you. On the McDonald's Facebook page, the operation has gathered more than 7 million views."

 

 

Crédit : IMPERIUM MEDIA

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