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The Marketing News of the Week!

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2M: The heroes of the Turkish series "Samihini" will be the guests of Rachid Show: "Rachid Allali, the host of the show Rachid Show said that he will host, on his show, the Turkish actors GayeTurgut and Deniz Evin , Called successively according to the series, Manar and Mahmoud, the heroes of the television series "Samehini" broadcast on the second national channel. Adding that it would be "an extraordinary episode full of surprises". To communicate with its guests, the team will use instant translation, which is a first of its kind in all talkshows and entertainment programs, broadcast on national channels.

The digital revolution upsets the Moroccan advertising market: "Online advertising has become a niche market and Moroccan advertisers are beginning to invest in this field. The total investment of the Moroccan market to purchase advertising space is estimated net to 3.4 billion dh, according to several sources available on the market in 2016. The telecom, automotive, hygiene and beauty sectors, Agri-food and banking-insurance represent a 70% of the cost of digital advertising. This investment is dominated by television and display at a 30% each, the radio drains a 25% and the press less than a 15%.

The digital is inviting itself in the insurance through the site Clicassur.ma: "The digital wave once again overwhelms the habits of consumption of Moroccans and it is the sector of automobile insurance that is now enriched by The first 100% online subscription platform Clicassur.ma. While the rest of the sector is still in a phase of reflection on the stakes of the digital revolution (testifies to the theme of the 4th edition of the Rendez-vous of the insurance "Reinventing the customer experience to the" Air du digital "), Clicassur.ma is positioning itself as a pioneer in online insurance and has the ambition to democratize digital in this traditional sector".

Label Vie launches a new supermarket concept in Morocco: "This is a first in Morocco, the Label Vie group is revolutionizing the existing offer in Morocco by opening the first gourmet supermarket at the Place du Carrefour Market Vélodrome in Casablanca. This new store is spread over an area of 2000 m2 and is intended for a high-end clientele. The brand strives to offer its customers an original shopping experience by enriching Carrefour's offerings with 1000 products from organic farming, delicatessen and local products. The concept dedicates 50% of the store's surface to fresh produce and highlights a selection of fish, shellfish and oysters, early fruits and vegetables and more than 300 references of cold cuts and cheeses. In addition, this gourmet supermarket is the first in Morocco equipped with electronic price tags ".

 

Crédit : IMPERIUM MEDIA

 

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