Ahead of the fifth and final season of Stranger Things, premiering in November, Netflix has partnered with Target to release an exclusive collection of more than 150 items. Available in stores and online starting October 5, the lineup includes apparel, accessories, collectibles, and other series-inspired products.
An Immersive and Nostalgic Campaign
The collaboration extends beyond products. A co-created campaign by Target and Netflix will feature TV spots and in-store activations. On October 12, Target will unveil a recreated 1987 store set in Hawkins, Indiana, offering shoppers an immersive and nostalgia-driven experience.
Iconic Licenses and Series-Inspired Products
Fans will find items from Funko, Mattel, Gatorade, and Squishmallows, alongside collector pieces like a Demogorgon popcorn bucket and Walkie Talkie iPhone cases. Stores are designed to serve as portals into Hawkins, with evolving displays and interactive experiences throughout the season.
A Strategic Retail Partnership for Netflix
This collaboration illustrates Netflix’s strategy to turn Stranger Things into a cultural brand, extending engagement beyond streaming.
“Target shares in our creative spirit and promise to bring fans something fresh and engaging with this spectacular collection of Stranger Things 5 must-haves,” said Tanya Isler, head of consumer products for Netflix in the US and Canada.
Through this partnership, Stranger Things solidifies its status as a pop culture phenomenon, blending ’80s nostalgia with modern retail and fan experiences.
