Et si une rumeur pouvait booster une stratégie marketing ? En Afrique du Sud, KFC, en partenariat avec l’agence Ogilvy, a choisi de s’inspirer d’une légende urbaine plutôt que de la...
Sydney’s World Square has become the stage for a bold new outdoor advertising format as VMO unveiled its first campaign on The Cube in partnership with Perfetti Van Melle’s Mentos and Havas...
Kraft Heinz, l’un des géants mondiaux de l’agroalimentaire, a annoncé une réorganisation majeure visant à transformer sa structure en deux sociétés publiques indépendantes. La manœuvre,...
Vital Farms, the pasture-raised egg brand, has teamed up with GUT Miami and comedian Heather McMahan to mark National Dog Day with a playful new campaign, “For Working Dogs Only.” At its...
When McDonald’s decides to step onto the style pitch, it doesn’t settle for the sidelines. Teaming up with Italian streetwear giant Kappa, the golden arches brand has launched a bold new...
Korean food giant Nongshim has announced a global partnership with Netflix, building on the worldwide success of the animated series K-Pop Demon Hunters. The collaboration blends pop culture...
Diet Coke has launched the latest chapter of its “This Is My Taste” campaign, starring actor Jamie Dornan, showcasing his passion for cold-water swimming while encouraging consumers to embrace...
In a thrilling celebration of dominance and legacy, Nike has unveiled The Legend of the Canarinha, a bold, horror-inspired animated short film, marking Brazil’s women’s national football...
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