• Marketing

Jordan brand launches Air Jordan 40 with bold tribute to performance and legacy

• Lundi 28 juillet 2025

On July 19, 2025, Jordan Brand unveiled the Air Jordan 40, a cutting-edge basketball shoe designed for the elite athletes of tomorrow. To celebrate the launch, the iconic brand teamed up with...

• Marketing

From Scandal to Strategy: How Astronomer Turned a Viral Affair into a Marketing Masterstroke

• Lundi 28 juillet 2025

When a cheating scandal erupts on a stadium screen and goes viral worldwide, most companies duck for cover. But Astronomer, a fast-growing data pipeline startup, took an unexpected route—one...

• PUB

West Ham United régale New York avec une tourte typiquement londonienne avant un match amical

• Lundi 28 juillet 2025

À l’occasion du « Premier League Summer Series », le club anglais West Ham United a fait découvrir une tradition culinaire londonienne aux habitants de New York. À la veille de leur match...

• PUB

Taco Bell’s “Fan Style” Rewards Custom Orders and Turns Users into Advertisers

• Lundi 28 juillet 2025

Taco Bell is giving its fans the creative reins with its latest campaign, Fan Style, a mobile-driven initiative that encourages customers to design, name, and promote their own custom menu items....

• Marketing

Tesla inaugure un diner futuriste à Hollywood

• Samedi 26 juillet 2025

Tesla vient de franchir une nouvelle étape dans son aventure électrique en inaugurant son tout premier restaurant, le Tesla Diner, situé au 7001 Santa Monica Boulevard, à Hollywood. Ce projet,...

• PUB

McDonald’s taps translation to lead cultural campaigns for black consumers

• Vendredi 25 juillet 2025

Translation has officially been named agency of record for McDonald’s African American consumer market (AACM), marking a significant step in the brand’s ongoing strategy to connect more deeply...

• Com

Coca-Cola reports strong Q2 growth driven by marketing and global campaign relaunches

• Jeudi 24 juillet 2025

Coca-Cola posted a 5% increase in organic revenue for the second quarter of 2025, even as global unit case volume slipped by 1%, according to the company’s latest earnings report. Despite ongoing...

• PUB

Cheetos teams up with Netflix’s “Wednesday” to unleash Thing in immersive ad campaign

• Jeudi 24 juillet 2025

Cheetos has unveiled a bold new marketing campaign by partnering with Netflix and its hit series Wednesday, bringing to life one of the show’s most recognizable characters: Thing, the disembodied...