Scandale Coldplay : quand l’adultère devient viral et marketing
C’est l’un des bad buzz les plus surprenants et viraux de ces dernières semaines : lors d’un concert de Coldplay à Seattle, deux spectateurs apparaissent enlacés sur le grand écran...
C’est l’un des bad buzz les plus surprenants et viraux de ces dernières semaines : lors d’un concert de Coldplay à Seattle, deux spectateurs apparaissent enlacés sur le grand écran...
In a world where advertising fights for every second of attention, Back Market chooses a more subtle yet striking approach. With its new campaign Now you see us, created by the Madrid-based agency...
In an age where endless scrolling dominates daily habits, UScellular is taking an unconventional stand against doomscrolling. The American telecom operator has unveiled a quirky behavioral campaign...
The digital advertising landscape is entering a new phase in 2025, where tech manufacturers are no longer just selling devices—they are becoming full-fledged media players. The latest example...
Connu depuis plus d’un siècle pour ses bulles emblématiques, Coca-Cola change de rythme… pour se mettre au diapason de l’industrie musicale. En partenariat avec Universal Music Group...
Coors Light is rewriting the rules of music marketing this summer with the launch of Coors Light Records — a completely fake record label created to give one lucky fan the full rockstar treatment...
With a clever blend of humor, cultural nuance, and cinematic style, Hyundai’s latest campaign for the Tucson N-Line Hybrid is anything but ordinary. Titled He Got Money, the commercial—directed...
Ben’s Original™, the globally recognized rice brand from Mars, has unveiled a vibrant new global platform, Keep It Original, with the aim of celebrating authenticity, simplicity, and the...
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