Mercedes-Benz adopte Lucy Liu comme nouvelle voix
Mercedes-Benz USA annonce un changement majeur dans sa communication en confiant la voix officielle de la marque à l’actrice et réalisatrice récompensée Lucy Liu. Cette décision marque...
Mercedes-Benz USA annonce un changement majeur dans sa communication en confiant la voix officielle de la marque à l’actrice et réalisatrice récompensée Lucy Liu. Cette décision marque...
Coors Light is rewriting the rules of music marketing this summer with the launch of Coors Light Records — a completely fake record label created to give one lucky fan the full rockstar treatment...
Sprite has launched a bold and fiery new global campaign, 'Hurts Real Good', designed to tap into Gen Z's growing passion for spicy cuisine. Developed by WPP Open X with VML, and...
AXA has unveiled a powerful new campaign aimed at encouraging women to stay active through the key turning points of life, such as puberty, motherhood, and menopause—phases where many women...
In an age of hyperconnectivity yet growing emotional disconnection, LG Electronics is turning the dial back to something more human. The tech giant has launched a new global campaign titled “Radio...
L’Oréal Paris Canada has launched a deeply moving new brand film starring acclaimed Canadian singer-songwriter Charlotte Cardin. Developed in collaboration with McCann Montréal, Cult Nation,...
As summer heats up and brands compete for attention, Franui has found a delightfully unexpected way to cool things down—by launching a fully AI-generated boy band. Created by the agency Josiane,...
In a campaign designed to turn heads—and elicit audible admiration—GWM has launched the new Haval H6 Hybrid in Australia, positioning it as a tech-filled SUV that leaves drivers and passengers...
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