Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
As the 50th Toronto International Film Festival (TIFF) kicks off, Google and Cossette are seizing the cultural moment to introduce the Google Pixel 10 with a campaign that shows how artificial...
Par Amr ABBADI, Directeur Conseil - Communication Institutionnelle et Corporate – PR MEDIA Dans toutes les agences, les consultants RP partagent les mêmes missions : gérer des comptes...
Google Australia has unveiled two cinematic brand films that bring artificial intelligence out of the abstract and into daily life, showing its potential to tackle urgent health challenges. Directed...
KFC has embraced the “treat yourself” mindset of generation Z with its latest campaign, Bucket for one, rolled out across Germany. Developed by creative agency Butter in collaboration with...
Spotify and Nike have joined forces to launch the global rollout of Make Moves, a campaign designed to tackle the societal pressures that drive teenage girls away from sport and physical activity....
Toyota North America has unveiled its most ambitious NFL campaign yet, marking its third year as the league’s official automotive partner. The initiative, titled “All in. All season.”,...
Le géant des briques colorées LEGO a choisi Tom Holland, célèbre pour son rôle de Spider-Man dans l’univers cinématographique Marvel, pour incarner sa dernière campagne visant à raviver...
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