Shein installe un pop-up éphémère sur Oxford Street à Londres
Le géant chinois de la fast fashion Shein s’apprête à rouvrir les portes d’un pop-up store sur l’une des artères les plus fréquentées de Londres. Du 26 au 28 septembre 2025, la marque...
Le géant chinois de la fast fashion Shein s’apprête à rouvrir les portes d’un pop-up store sur l’une des artères les plus fréquentées de Londres. Du 26 au 28 septembre 2025, la marque...
When McDonald’s decides to step onto the style pitch, it doesn’t settle for the sidelines. Teaming up with Italian streetwear giant Kappa, the golden arches brand has launched a bold new...
As Gen Z steps into the workplace, they are rewriting the rules of office culture—bringing not only fresh energy but also their own style. NYX Professional Makeup has tapped into this shift...
Tresemmé is taking a playful swipe at the Gen Z “bed rotting” trend — spending an entire day in bed doing nothing — with a bold new marketing push for its dry texturizing spray. The...
IPSY, the well-known beauty subscription platform, has unveiled its latest campaign, I Play Beauty, aiming to redefine the way beauty is perceived. Far from being a mere routine or a pursuit...
Liquid Death, the irreverent canned water brand known for its skull-themed cans, metal-inspired branding, and signature slogan “Murder Your Thirst,” has partnered with Yahoo Fantasy Football...
Spotify is once again reshaping the way we consume content. This time, the streaming giant sets its sights on audiobooks with a bold and catchy promise: “Read Like You Listen.” In other words,...
La chaîne mondiale de clubs de remise en forme Virgin Active a récemment confié sa stratégie média à PHD, l’agence média d’Omnicom Media Group, pour les marchés de Singapour et de...
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