When Memory Buffers: A Digital Metaphor for Alzheimer’s Loss
What if the world’s most familiar digital frustration—the endless loading icon—wasn’t just a tech glitch, but a metaphor for something deeply human? That’s the emotional anchor of the...
What if the world’s most familiar digital frustration—the endless loading icon—wasn’t just a tech glitch, but a metaphor for something deeply human? That’s the emotional anchor of the...
Pour la quatrième année consécutive, Coca-Cola et Merlin Entertainments, célèbre exploitant de parcs d’attractions au Royaume-Uni, unissent de nouveau leurs forces pour promouvoir le développement...
Dans une campagne publicitaire à couper le souffle, Lexus vient d'inscrire son nom dans le prestigieux livre Guinness des records — et pas une, mais deux fois ! En collaboration avec Sky...
In an age of hyperconnectivity yet growing emotional disconnection, LG Electronics is turning the dial back to something more human. The tech giant has launched a new global campaign titled “Radio...
At Wimbledon, tradition is everything — and that includes the all-white dress code. But this year, it’s not just the players following the rules. Stella Artois has joined the style game with...
L’Oréal Paris Canada has launched a deeply moving new brand film starring acclaimed Canadian singer-songwriter Charlotte Cardin. Developed in collaboration with McCann Montréal, Cult Nation,...
As summer heats up and brands compete for attention, Franui has found a delightfully unexpected way to cool things down—by launching a fully AI-generated boy band. Created by the agency Josiane,...
Volkswagen Brazil has taken product placement to new heights with the launch of its most ambitious campaign to date, “Arrivals,” created in partnership with Netflix and AlmapBBDO. Featuring...
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