AG1, the category leader in daily foundational health supplements, has unveiled a bold new campaign titled “London: This is your shake up call.” Playing on the phrase “wake-up call,” the campaign is designed to inspire Londoners to take action and choose high-quality, science-backed ingredients in a supplements market that is increasingly crowded and complex.
Running throughout September, the campaign aims to reach nearly four million Londoners — about 49% of the city’s population — through a multi-channel approach. It features bold creative across 123 underground stations, a no-nonsense TV commercial, highly targeted social content, and extensive sampling activations. Thousands of free samples of AG1’s upgraded formula are being distributed at busy commuter hubs such as Kings Cross and Canary Wharf, helping Londoners kick-start their morning routines.
Rooted in AG1’s science-driven and educational ethos, the campaign highlights the brand’s upgraded formula designed to support energy, digestion, and immunity. The initiative reinforces AG1’s mission to stand out in a crowded wellness market by prioritizing quality, transparency, and consumer empowerment.
