The rise of women’s sports: A game-changer for TV advertising
A new report released today by TV outcomes and data company EDO shows a dramatic surge in the effectiveness of ads related to women’s sports, highlighting a 56% year-over-year...
Estée Lauder’s “Beauty Sleep Dupe” campaign takes aim at sleep science and Luxury Marketing
Estée Lauder is asserting its dominance in the field of "night skin science" with a new global campaign promoting its Advanced Night Repair Serum. The brand claims this product...
