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The Marketing News of the Week!

Press' 2018-Dec-01

The Marketing News of the Week!

The event Les Impériales 2019: The meeting place for marketing and communication: "Les Impériales 2019", a key event for professionals in the marketing and communication sector, returns in January for a third edition. This new formula is being developed by the Association Les Impériales, in partnership with MediaMarketing magazine from January 21 to 27, 2019, under the theme "The Challenges of Brands in Morocco". The marketing, communication, media, and digital sector in Morocco consists of more than 8,500 companies of various sizes, which generate annual revenues of up to 12 billion dirhams. It is one of the pivots of the Moroccan economy, through its contribution to the development of the various operators, companies, and organizations, and ultimately to the country's development. The sector is also a source of employment, some of whose resources contribute to the consolidation of Morocco's intangible capital."

 

Wunderman and J Walter Thompson merge: "From now on, Wunderman and J Walter Thompson will give way to the new entity called Wunderman Thompson. In this context, Mel Edwards, Wunderman's Global Managing Director, will lead the expanded agency as Global Managing Director. The new Wunderman Thompson organization will have more than 20,000 employees in 90 markets. In addition, Tamara Ingram, Global Managing Director of J Walter Thompson, will become Chairman of the Board of Directors of Wunderman Thompson."

 

Study: Traditional media are surprisingly resistant to new communication players: "A study conducted by Kantar Media, entitled "Dimensions 2018", shows that television and radio are not dead! On the contrary, traditional media are surprisingly resistant to new communication players. Indeed, 96% of the respondents in this study stated that they still watch television on a television set, 88% listen to radio on a radio set in 2018, 79% read newspapers in paper form and 82% read paper magazines."

 

Advertising and racism: The Dolce & Gabbana brand boycotted by Chinese e-commerce sites: "After the launch of an ad deemed racist and offensive by the luxury brand Dolce & Gabbana, Chinese e-commerce sites are removing the products of the famous Italian brand from their platforms. According to Reuters News Agency, pages previously linked to Dolce & Gabbana products on the e-commerce sites hosted by Alibaba Group and JD.com were no longer available and searches with the brand name were not successful. Another major platform, Suning.com, confirmed that it had stopped selling Dolce & Gabbana items since the incident."

 

 

Crédit : IMPERIUM MEDIA

 

 

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