The Marketing News of the Week!
Sports marketing: You First opens a new subsidiary in Morocco:
As part of its global expansion plan, the Spanish multinational sports marketing company You First has just announced the opening of a new subsidiary in Rabat that will be headed by Hassan Baraka, former sales director of You First Madrid. With this opening, 20 offices of the company's international network, which is present in 12 countries on 4 continents, are now in operation. According to a Spanish news website, this decision comes in a context where Morocco has become a reference on the African continent in sport in recent years. It has been able to distinguish itself in competitions of international importance, notably in the Club World Cup, the World Judo Championship, and various tournaments of the prestigious European Golf Tour.
The Millennials and trust: YouTube overtakes Apple and Netflix:
According to a recent study unveiled by the American marketing agency MBLM, the video hosting website YouTube is now for the first time the most reliable brand of the millennials. Indeed, the U.S. platform climbed in the annual survey from third place in 2018 to Apple and Netflix in the final 2019 ranking. The study found that YouTube's ability to meet the needs of the millennium generation was one of the main reasons for its high ranking. This includes the launch of new services such as YouTube Music and Youtube Live.
Brandwatch unveils the top brands that are champions of customer experience:
Social media monitoring company Brandwatch has just unveiled a study on the quality of the customer experience offered by major brands. Indeed, the social selling specialist analyzed the online conversations of 17 million Internet users to discover who are the champions of customer experience worldwide, among a selection of 240 brands in 20 different sectors and according to three criteria: the quality of customer service, the intention to buy and the emotion aroused. In terms of customer experience, T-Mobile is at the top of the list for the second year in a row. Most of the comments posted online on T-Mobile talk about its product offerings, its prices compared to those of its competitors and the joy customers feel when they save money with #TMobileTuesdays.
Pepsi directs Lionel Messi and Mohamed Salah in its ad "The Last Can Standing":
To celebrate its partnership with UEFA Champions League, Pepsi has just announced the launch of its new global campaign "For The Love Of It". The opportunity for the soda brand, a partner in the competition until at least 2021, to showcase Lionel Messi and Mohamed Salah in the "The Last Can Standing" ad. Indeed, the ad shows the attackers stopping at a gas station somewhere in the desert, before heading straight for the refrigerator where they discover that there is only one can of Pepsi MAX left. Thirsty, they both fight to get the can. The action-packed scene shows the impressive skills of the two left-wing players, including hitting balls through tires. This new advertising campaign will be available in 65 countries and through many media. In store, the brand will feature a collector's can featuring Leo Messi, an honour that the Argentinian Barcelona striker has had in the past.