The Marketing News of the Week!

The Marketing News of the Week!

"Dir-hsabek.ma": RMA announces new digital solutions for the benefit of the insured: 

The Moroccan insurance and reinsurance company RMA innovates and announces the launch on the automotive market of a new platform www.dir-hsabek.ma which allows you to obtain a quote directly online and to be put in contact with an agent of the company. Indeed, this new platform also offers assistance services, exclusive online services such as e-disaster to track the status of a claim file online or remote expertise, which gives access to the expertise service in the event of a claim without having to travel.



Indonesia: Advertising banned because of a miniskirt: 

An advertising campaign unveiled on Indonesian TV has just been banned from the air because of a miniskirt!  Indeed, this spot, unveiled in partnership with the singers of K-Pop Blackpink's star group and the Shopee e-commerce platform, was deemed indecent by 100,000 petitioners and 11 TV channels were ordered not to broadcast it. The Indonesian television regulator (KPI) ruled that the spot was contrary to moral standards in the most populous Muslim country in the world.



Advertising: Jetstar and JCDecaux use eye tracking to determine the dream destination of passers-by: 

In partnership with JCDecaux, Jetstar used Eyes Tracking technology to determine the dream destinations of passers-by during the first unique Australian campaign. Indeed, this new technology made it possible to determine the exact area of advertising that Internet users were watching, and then to broadcast a message relevant to their eyes, thanks to a personalized application and software.



United Kingdom: Sexist advertising banned as of June 2019: 

From June 2019, sexist advertising will disappear from screens, websites, and public spaces. The United Kingdom has decided to ban sexist advertising as of next June. This decision follows the Advertising Standards Authority's 2017 report, which called for tougher legislation to combat advertising campaigns that reinforce gender stereotypes.