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The Marketing News of the Week!

The Marketing News of the Week!

MDJS launches a mobile application to track all the details of CAN 2019: 

Launched by the sports media DERBY in partnership with the Marocaine des Jeux et des Sports (MDJS), "CAN 2019 by MDJS" is a mobile application that allows football lovers to follow the 32nd edition of the African Cup of Nations currently taking place in Egypt. Simple, fast, convenient and free, this application allows you to synchronize the phone's calendar by integrating the complete tournament program to ensure that you don't miss any match of this CAN 2019. The smartphone alarm will remind you of the start of the games with a ringing tone 5 minutes before each game.

 

 

Rihanna chose a 68-year-old model to represent her luxury brand: 

For her brand new Fenty campaign, Rihanna chose JoAni Johnson, a 68-year-old American model, as her muse to represent her brand. Rihanna likes to break codes and doesn't want to see the same faces and bodies scrolling in her shows. Imperfection and uniqueness are honored in each of its events. And to promote Fenty, a new luxury house launched in collaboration with the LVMH group, Rihanna is surrounded by the magnificent JoAni Johnson.  At 68 years of age, this New Yorker with long grey hair and matte skin was not destined for a career in fashion.

 

 

Facebook will increase the number of ads on Instagram: 

After adding the Stories to the Explore section in May 2019, it is the ads that should appear on Instagram's search page.  The photo and video sharing service has just announced that ads will appear in the Explorer section which allows you to discover photos and videos posted by other users. This section can be adapted according to the users' tastes. Indeed, this addition is a real opportunity for Instagram. According to the American giant, 50% of accounts use the Explore feature every month.

 

 

Morocco Mall is putting on the colors of China: 

After Africa and South America, Morocco Mall has chosen this year for the Shopping Festival to pay tribute to a fabulous country, China: culture, traditional arts, decoration, shows, music, gastronomy... These are all the splendours of China that bring together the more than five million visitors expected from June 27 to August 18, 2019, for a 50-day celebration. The decoration, designed by specialists, is a central element of the Shopping Festival and this year is once again spectacular and immersive with the creation of monuments, decorations and objects typical of Chinese culture. At the entrance, a giant golden dragon of 20 meters welcomes visitors; inside, a magnificent traditional pagoda of 13 meters high is installed on the central square. Traditional objects and decorations are then to be discovered in all the spaces of the Morocco Mall. Outside, along the promenade, a surprising Chinese market is recreated with mini chalets specially made in China for the occasion. Traditional crafts, culinary products and quality objects will be on offer throughout the festival... All this, under the watchful eye of a second dragon over 2 m high coming out of the water of the musical fountain... There will be a spectacular and original programme of festivities every day to bring a wide public together.

 

 

Crédit : IMPERIUM MEDIA