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The Marketing News of the Week!

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Advertising: Facebook announces the launch of the "AdVerification" solution: "The American social media giant Facebook has just announced the signing of a new partnership agreement with Meetrics, a provider of solutions that validate and improve the quality and impact of advertising campaigns and editorial content. The main objective is to guarantee brands, with objectivity, the ability to verify the visibility and viewing time of their social media, desktop and mobile display campaigns."


BMCE Bank unveils an advertising saga: "In order to be closer to its customers, BMCE Bank, a Moroccan commercial bank subsidiary of the RMA Watanya insurer, has just announced the launch of a series of multi-media communication campaigns based on a creative universe inspired by the Moroccan culture with a modern and original treatment. Placed under the banner of "Banque Connectée" (Connected Banking), this series aims to further consolidate the bank's position for all with a clear promise to offer the best of people and the best of technology for the best customer experience, according to a statement issued by the banking group."


A great success for YAN&ONE!: "Five weeks after opening its doors, YAN&ONE, the first Beauty SmartStore of the AKSAL group, announces a great success! Indeed, the company stressed that this success is due to the continuous and audacious animation of the Beauty Smart Store and the presence of international and national make-up artists for make-up sessions. "After the first opening weekend, the Beauty SmartStore has continued to be visited at very high levels, proving that the unique positioning of YAN&ONE, which combines exceptional international quality with affordable prices, appealed to the largest number of customers," announces the company in a press release."


"Yalah N'Fawjou": Air Arabia Maroc launches a promotional campaign: "Air Arabia Maroc, leader in low-cost air transport, has just announced the launch of a promotional campaign called "Yallah N'Fawjou". Indeed, all the customers who will travel on the airline's flights will be able to benefit from an exceptional fare starting from 999 dirhams of return trips from Morocco to Europe for all trips to be made between January 15 and March 28, 2018."


Marketing: City Club launches Super Monday: "After the Black Friday, City Club, the low-cost fitness specialist, has just announced the launch of a new innovative concept called "Super Monday". Indeed, the brand offers you a purchased subscription, a second subscription that will be offered to the person of your choice, with an exceptional rate of 1,225 dirhams per person for one year of fitness and well-being. As a reminder, the low-cost fitness specialist has just finished a year full of new products and developments. A machine, well underway since the year 2018, provides even more openings and wider expansion throughout the kingdom, which will begin in a few weeks with the openings of the City Club El Jadida and Agadir."

 

 

Crédit : IMPERIUM MEDIA

 

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