Rightmove, the UK’s largest property platform, has unveiled the third phase of its ongoing brand campaign, “If They Can Find It, So Can You”, aiming to strike an emotional chord with the nation’s home-movers.
Created with agency Neverland and planned by Wavemaker, the multi-channel campaign captures the diverse realities of the property search — from families in need of extra space to individuals with distinctive style preferences. By reflecting these varied journeys, Rightmove hopes to reinforce its role as the go-to platform for finding the perfect home, offering the largest choice of properties in the UK.
The campaign, which launched on August 15, is strategically timed to coincide with the start of the Premier League season. It will appear across TV, Video on Demand (including SVOD), YouTube, Outdoor, Social, and Audio channels. Key placements include ITV’s new drama Under the Bridge, C4’s 8 Out Of 10 Cats Does Countdown, and the Liverpool vs. Bournemouth match that opened the 25/26 Premier League season.
Outdoor activations in Manchester and Newcastle have been tailored to local cultural touchpoints, aiming to strengthen regional engagement and connect with audiences on a more personal level.
“This campaign is about reflecting the real, varied lives of people across the UK,” said Matt Bushby, Rightmove’s chief marketing officer. “By showcasing the diversity of home-moving needs and tapping into cultural touchpoints, we’re building both emotional resonance and relevance with our audience.”
The initiative builds on Rightmove’s Believe It brand platform, which has previously connected with consumers through major cultural moments in music, sport, and entertainment.
