Apple is turning ordinary moments into extraordinary artworks with its latest global campaign, “Shot on iPhone, Drawn on iPad,” a colorful celebration of creativity made possible by its innovative devices. Launched the week of July 7, the campaign shines a light on how technology can empower artistic expression in simple, accessible ways.
Blending the sharp photographic capabilities of the iPhone with the versatile creative tools of the iPad, Apple Pencil, and the Procreate app, the campaign transforms everyday scenes into imaginative masterpieces. At the heart of this initiative lies a simple idea: with the right tools, anyone can turn a moment into a unique work of art.
Featuring the talents of 13 photographers and eight illustrators from around the world, including Jason Nocito, Anais Wade, Rashid Sheriff, Serge Seidlitz, Spencer Gabor, and Omkar Patil, the campaign crosses cultural and stylistic boundaries. Artists from India, Korea, Thailand, the United States, the United Kingdom, Spain, and Germany all contribute, offering a diverse range of perspectives and creative interpretations.
The creative process begins with 15 carefully captured photographs, each shot on an iPhone. These images are then reimagined on iPad, using Apple Pencil and Procreate to add a layer of illustrative magic. The end result is a dynamic blend of photography and illustration, bringing playful, surreal, and whimsical elements to life.
Beyond showcasing artistic talent, Apple aims to emphasize the accessibility of its ecosystem. The campaign underlines that these creative possibilities are not limited to professionals—any iPhone and iPad user can explore their imagination and creativity through these tools.
“Shot on iPhone, Drawn on iPad” is rolling out globally across digital channels and outdoor media, bringing bright, joyful visuals to billboards, screens, and social media feeds. With this campaign, Apple reinforces its commitment to democratizing creativity, making professional-grade tools available to everyone, everywhere.
For more information on how iPad and Apple Pencil unlock creativity, visit apple.com/ipad.
