In a striking fusion of creativity, technology, and emotion, VGBND Production Services has partnered with Zebra Valley, the creative studio founded by football superstar Kylian Mbappé, to produce Loewe’s latest international campaign, “Travel Beyond Sound.” Filmed in Madrid and directed by Tim Groetzinger and David Merlin-Dufey, the commercial captures the essence of German engineering precision merged with human performance and emotional storytelling—a hallmark of VGBND’s signature production expertise.
Founded in 1923, Loewe stands as a symbol of German excellence and design innovation. Over a century of crafting high-end audio and visual products has cemented its legacy as a pioneer of “technical luxury.” With the Loewe Leo headphones, the brand enters a new era—its first over-ear model designed to marry acoustic brilliance with timeless aesthetics.
“With Loewe Leo, we’ve created more than just headphones—it’s a gateway to immersive experiences where technology meets human emotion,” said Aslan Khabliev, CEO and owner of Loewe Technology.
At the center of the campaign is Kylian Mbappé, embodying the fusion of energy, precision, and creativity that Loewe champions. As both a World Cup-winning athlete and a cultural icon, Mbappé represents the ideal ambassador for the Loewe Leo. Through his creative studio Zebra Valley, founded in 2022, he brings a new narrative to the intersection of sport, technology, and storytelling.
“Music helps me stay focused and connected,” Mbappé shared. “With Loewe Leo, I can carry that universe of sound everywhere I go.”
The partnership continues VGBND’s tradition of collaborating with elite athletes and global icons such as Rafael Nadal, Carlos Alcaraz, and Vinícius Jr., producing campaigns that merge artistry, performance, and global resonance.
The Loewe Leo headphones stand as a masterpiece of audio engineering. Powered by 50mm Olefin Composite Elastomer drivers, they deliver rich, balanced sound with Hi-Res audio certification, Dolby Atmos spatial sound, and adaptive noise cancellation. Features like Mimi Sound Personalisation, AI voice control, and real-time translation position the Leo as both intelligent and intuitive.
Crafted from anodised aluminium and genuine leather, the design ensures comfort and portability, complemented by a 65-hour battery life. Available in refined tones like Midnight Blue, the Leo rivals the world’s most prestigious headphone makers while preserving Loewe’s minimalist DNA. “Loewe Leo is where technology, comfort, and emotion converge,” Khabliev emphasised.
Unveiled alongside ambassadors such as David Guetta, the Leo reinforces Loewe’s ambition to lead the premium wireless audio market, with VGBND’s cinematic storytelling amplifying its international impact.
As luxury and innovation continue to intertwine, collaborations like this highlight the transformative power of creative partnerships. VGBND’s expertise in film and TV production across Europe, South America, and the U.S. ensures that every campaign transcends borders—bridging brands, artistry, and audiences worldwide.
